ANJANET DECENA, JOHN DECENA, CARLO DE GUZMAN
Business: Hotshots Flame-Grilled Burgers
Category: The Young Millionaires
Each of them had already worked on their parents companies after graduation and also tried different businesses. Until a mutual friend offered them a space for a food kiosk in front of the University of Asia and the Pacific in Ortigas Center in Pasig. They thought it was a good opportunity to set up a food business because there were no dining places near the school. When the kiosk was offered they had just earned a good profit setting up a neighborhood bazaar and they use it to start the business.
They opened the business on December 14, 1999. The initial capital went to setting up the kiosk and buying of equipments. They did most of the carpentry work and constructions as well as worked on shifts to serve customers. They hired a food consultant to help fine tune the menu and pricing, crew members and another worker to prepare the patties and other ingredients in their commissary.
Their burgers are not fast food, it even takes several minutes for the customer to get his order. They grill the patties then make the sandwich. The customers can customize because they can choose flavors and add anything they want on their burgers. Each patty is exactly a quarter of a pound and made of 100% beef. They coordinate with Ecolab just to make sure that food is handled well and prepared safely in all outlets.
They now have 15 branches, five are company owned and the rest are franchised. It was Francorp that convinced them that Hotshot can benefit from franchising.
"We didn't expect our business to become this successful. We were just after concerning a niche market by offering good tasting burgers with a difference."
GOLDEN RULE:
"It's all about good intentions. If you sincerely operate your business with the customers' needs in mind, then everything else will follow."
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